When Automobili Lamborghini launches a new model, revealing the newest Huracan supercar at the nearest auto show is not enough.

To unveil the Huracan RWD Spyder, we decided to take a different approach. We convinced our client to skip the largest auto show of the season and instead hold a private party to watch the luxurious supercar walk on water.

And the press loved it:

Featured on: CNN & CNET Automotive

Executions: Experiential