All she wanted for Christmas was a part-time job.
Christmas comes once a year, what do elves do after the immediate needs of the holiday season have been met?
Meet Elfina, Georgia Pacific’s part-time employee of the month (January-November 2022).
For this “Elf on a Site” social execution, we created a mini job site and showcased Elfina working with a multitude of Georgia Pacific building products.
Social
Behind the Scenes
Internally, the team loved this idea and we were committed to seeing it through no matter the cost. Luckily that cost was nominal (a week’s lunch money). The client agreed to provide space and building materials. With the client’s onsite team, we constructed mini “job sites” for Elfina to work on. With no production team, my Account Manager (s/o to Bohler) and I whipped out our iPhones and got to work.
