Beneath all you do lies A Better Foundation.
Westlake Pipe & Fitting, one of America’s largest producers of municipal pipes and fittings, challenged our team with a difficult task: Create a single piece of media that showcased three of their products from three very different verticals within a certain budget. This asset would be used in trade shows, by sales teams, and paid media via social, banners, and pre-roll.
To create a high-end asset within budget, our team decided to forgo traditional production methods in favor of creating a CGI world where our client’s products are the hero, allowing us to highlight the significance of a traditionally unseen product.
Executions: Social & CTV, and Programmatic.
The World Beneath Us
We created “The Cross-Section”, a 3D asset showcasing our client’s primary product verticals: Agriculture, Municipal, and Water-Well casings. A traditional production would have required have three separate shoots. We opted instead to create one asset that could then be repurposed as needed and continually updated and upgraded.
They loved it so much, they asked us to do it again.
In the second edition, we showcase a typical, walkable suburb and the Westlake products beneath them that allow residents to enjoy their everyday lives.